The Broad is a contemporary art museum on Grand Avenue in Downtown Los Angeles. The museum is named for philanthropists Eli and Edythe Broad, who financed the $140 million building which houses the Broad art collections. The museum offers free general admission to its permanent collection galleries. It opened on September 20, 2015.Since 2008, Eli and Edythe Broad and the Broad Art Foundation had been considering different sites for a museum for the art collection. In November 2008, the news surfaced that Eli Broad had approached Beverly Hills about building his museum at the southeast corner of Wilshire Boulevard and Santa Monica Boulevard. In January 2010, he revealed that he was considering a 10-acre parcel on the campus of West Los Angeles College in Culver City.Meanwhile, in March 2010, the Santa Monica City Council approved an agreement in principle to lease the city-owned 2.5-acre parcel next to the Santa Monica Civic Auditorium to Eli Broad for $1 a year for 99 years while also contributing $1 million toward design costs. Broad would have paid the rest, an estimated $50 million to $70 million.
In August 2010, Eli Broad announced formally that he would build a museum in Downtown Los Angeles. He agreed to pay $7.7 million for a 99-year lease. Officially characterized as a grant, the money subsidized affordable-housing units at The Emerson, a high-rise residential tower next to the museum.The agreement also includes an $8.5-million government share of the cost of the museum's outdoor plaza and government payments of up to $30 million to reimburse Broad for building the museum's underground parking garage. Under that buy-back provision, the garage eventually will be government-owned.
In an invited architectural competition for the project in 2010, six architects were asked to present preliminary designs. They included Dutch architect Rem Koolhaas and his firm Office for Metropolitan Architecture; Swiss pair Herzog & de Meuron; Christian de Portzamparc from Paris; Japanese duo Ryue Nishizawa and Kazuyo Sejima of SANAA; and Diller Scofidio + Renfro from New York. Diller Scofidio + Renfro were eventually chosen to design the approximately 120,000-square-foot museum, which includes exhibition space, offices and a parking garage.
In February 2015, Eli and Edythe Broad hosted a public preview of the new building, attracting some 3,500 visitors.
The museum was opened by the Broads on September 20, 2015.Celebrities in attendance included Bill Clinton, Reese Witherspoon, Matthew Perry, Heidi Klum, and Larry King, among others.
Address: 221 S Grand Ave
Los Angeles, CA 90012
Phone: (213) 232-6200